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Author
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Comment
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Angelsky
Registered User
(8/11/04 11:22 am)
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Final Year Dissertation Fairytales in Advertising
I am just heading into my final year in a BA Graphic Design course in Bournemouth,UK. I have chosen to do my final year dissertation on the use of Fairytales within Advertising.
I have read the discussion boards and have noticed a number of you have showed interest in adverts that have used a fairytale as the theme to help promote or sell their product (whether they are in a magazine or on tv!). My project aims to shed light on this subject and cover all areas of this argument, in the hope to come to some kind of conclusion surrounding the interest in fairytale adverts.
My research will need to include examples of advertising from all over the world, i am trying my hardest but if any of you have any adverts you could scan or would take the time to post me i would be overwhelmed with gratitude (even photocopies/emails will do!).
Also if any of you have or know of anyone who has been involved in the production of any of these style of adverts i would be very grateful for their contact details.
Please find my contact details below.
Thank you so much for your help and time.
Grace Thomas
59B High Street
Stetchworth
Newmarket
Suffolk
UK
CB89TH
Tel: 07984 113171/ 01638 507787
e-mail:angelsky@talk21.com
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Veronica
Schanoes
Registered User
(8/11/04 12:27 pm)
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Re: Final Year Dissertation Fairytales in Advertising
Check out Jack Zipes's "A Second Look at the Trials and Tribulations
of Little Red Riding Hood" in Don't
Bet on the Prince. It's an essay about visual representations
of LRRH in general, and it includes discussions and examples of
how it's been used in advertising.
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Don
Registered User
(8/11/04 1:01 pm)
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Re: Final Year Dissertation Fairytales in Advertising
You'll want to look at the scholarship of Patricia Anne Odber de
Baubeta (e.g., "Fairy Tale Motifs in Advertising," Estudos de
Literatura Oral 3 [1997]: 35-60); Wolfgang Mieder (e.g., Tradition
and Innovation in Folk Literature); and Linda Dégh (American
Folklore and the Mass Media).
Edited by: Don at: 8/11/04 1:02 pm
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Amal
Registered User
(8/11/04 1:08 pm)
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Re: Final Year Dissertation Fairytales in Advertising
There was a very interesting article about the evolution of the Starbucks logo (featuring a mermaid) on the Endicott Studio's journal... I believe it was the summer issue of last year, but I could be mistaken. Going to go dig it up now.
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Casey
Cothran
(8/12/04 5:47 am)
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Recent article
There was a recent article in Ms. magazine ... May, June or July (2004)? It discussed the evolution of Red Riding Hood over the 20th century and included a number of references to advertisements that played on the story, the most recent being a Pepsi ad where a character from Sex in the City appeared as a wolfish Red Riding (no innocent, but a predator on men).
This might be a place to start!
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Angelsky
Registered User
(8/12/04 12:13 pm)
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Helped so much already!
Thank you all so much for your amazing help already! I have written down all of your suggestions and im about to confront the net with my shovel till i dig them all up. Fantastic help though, right on track!
Keep going and please if anyone see's any advertisement using a fairytale theme just make a note!
So many thanks,
Grace
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aka
Greensleeves
(8/13/04 11:53 am)
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Re: Helped so much already!
Don't know how you'd track down copies of these, but two US television campaigns spring to mind.
Two or three (4?) years ago, a line of hair products called Thermasilk did a beautifully produced series of ads with a fairytale/fantasy theme. One had a woman confronting a dragon; another took place at this dreamlike ball (a la "Twelve Dancing Princesses"). TV and print ads, IIRC.
Currently, the hand lotion company St. Ives has done ads based on Goldilocks, Alice in Wonderland, and at least one other. Less effective (IMO) than the Thermasilk ads, but more obviously derivitive of individual fairy tales.
You may be able to contact someone at each of these companies (I believe Thermasilk is Helene Curtis) and maybe get in touch with someone who can speak more directly to the ads.
Also, at the turn of the last century, fairies were a very common advertising motif (witness UK's own Fairy soap)--if you're interested in going back that far, it would probably be pretty easy to find information on those old ads/promotional materials.
Good luck!
Stephanie
in the prairie
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Heidi
Anne Heiner
ezOP
(8/13/04 1:41 pm)
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Re: Helped so much already!
Recently, a cookie commercial, I think for Golden Oreos, featured a child eating the cookies while fairy tale characters popped out of a book and watched. Goldilocks was one of the featured characters. I just checked the oreo.com website and didn't find it there so perhaps it was for a different cookie.
Heidi
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redtriskell
Registered User
(8/18/04 12:35 am)
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Re: Helped so much already!
There is also an ad campaign currently running featuring an animated Big Bad Wolf and the Three Bears for Quaker Oats(?) granola bars. In the first, Granny is feeding BBW said bars so he doesn't eat her. In the second, the bears come home to discover that somebody has eaten all their bars. I think it's Quaker Oats. Good luck.
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Angelsky
Registered User
(8/19/04 11:16 am)
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Jack Zipes
Just to let you know, after reading the text you suggested to me along with various others by the author I found excatly what I needed, I decided to contact Professor Jack Zipes, he has kindly replied offering to answer any if my questions.
This will be a HUGE help to me so thank you so much!
Many thanks,
Grace
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Veronica
Schanoes
Registered User
(8/19/04 11:13 pm)
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Re: Jack Zipes
That's terrific!
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Anansia
Registered User
(8/30/04 7:18 pm)
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Re: Final Year Dissertation Fairytales in Advertising
Hi Angelsky,
this may be a bit too "out there" for your dissertation, but the AIDS Council of NSW (Australia) recently ran a print ad campaign called "Expose the myths", which featured new takes on little red riding hood, Alice in wonderland & little Jack Horner.
Warning: It's a safe sex reinforcement campaign for gay men, so don't look if you will be offended by sexually explicit images (cartoons tho, not photos):
www.acon.org.au/info_recources/index.cfm?doc_id=1096&cat_id=48
If the moderator doesn't want the link on this board, you can email me direct: web@afao.org.au, if you want to see the page.
Edited by: Anansia at: 8/30/04 10:05 pm
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