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Comment
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Kerrie
Moderator
(7/21/03 10:26 am)
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More on Fairy Tales and Advertising...
I just came back from CVS where I saw a promotional display for
one of L’Oréal's new Fall lines- Chérie Tale. I'm a sucker for anything
fairy tale, faerie, pixie, etc, so I caved (I convinced myself that
since I might be doing a fairy tale photoshoot for my friend's jewelry
soon, I should get some fairy tale colors)- Pixie Dust lip gloss,
Golden Apples lipstick, Pinch of Color (for lips and cheeks), and
Enchanted Forest and Fairy Tales eyeshadow quads. I know, I know,
I'm pathetic- happy with my new toys, but pathetic.
The new line isn't listed on their site yet, but they do have another line, Belle de Shell, advertised with a mermaid looking into a bubble at another version of herself with legs (very evocative of "Little Mermaid"):
L’Oréal
Paris- Straight Laced
Has anyone else encountered advertising using fairy tales, folklore, or mythology? Terri, anything new on the Thermasilk campaign?
For those who haven't read the previous discussions, they can be found in the following threads:
fairy
tales used in advertising
Fairy
tale ads and images (pick-up from old posts)
Advertising
again
Dandelion wishes,
Kerrie
Edited by: Kerrie at: 7/21/03 2:20 pm
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Kerrie
Moderator
(8/1/03 3:49 pm)
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Re: Cherie Tale Press Release...
I have to admit, I've caved a bit more and bought a few more of these colors:
L'oreal
Introduces * Cherie Tale * Fall 2003 * A Modern Twist on a Classic
Story
Refused to get Bashful Browns, as it reminded me too much of a Disneyfied
Snow White. A gal's got to have some limits.
Dandelion wishes,
Kerrie
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gormghlaith
Registered User
(8/1/03 4:10 pm)
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Re: More on Fairy Tales and Advertising...
for years and years there was that "trainer" play makeup line for little girls, 'Tinkerbell'...which I havent thought of in years and years till your post brought up memories of the little packages piled on a pedestal, marked with a fairy...
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Terri
Registered User
(8/2/03 2:51 am)
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fairy tale ads
Kerrie, no, as far as I know there's nothing new happening with the old Thermasilk "fantasy" campaign. That was planned in the spring and summer before the 9/11 attacks in New York, and then got dropped in the more sober atmosphere on Madison Avenue afterwards.
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Kerrie
Moderator
(8/5/03 7:26 pm)
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Tinkerbell and Thermasilk...
gormghlaith: I had nearly forgotten about that line of "cosmetics"- which reminded me of cosmetic-shaped pens and erasers and such. I remember a pen that was supposed to look like eyeliner or an eyeshadow pencil, that smelled like grape. Totally unrelated, I know.
Terri: Sorry to hear that. I'd prefer fantasy over sober any day, but I understand where they were probably coming from when they dropped it. I hope they pick it up again.
Dandelion wishes,
Kerrie
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Blackwolf
Unregistered User
(8/6/03 2:46 am)
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Grape-smelling erasers and Sarah Brightman/Madonna
I do remember seeing and using grape-smelling erasers when I was
a child...
Mmm. Speaking of fairy tale-inspired advertisements, how about something closely related - the music video/MTV (which does endorse the use of products with the use of popular icons)? Singers and stars readily make use of fairy tales and myths - perhaps, to show that there are many interpretations by different people?
I remember seeing a music video in which Sarah Brightman was featured. She was all garbed up like a fairy princess and her backdrop was all flowers and butterflies. The song, of course, was suitably magical and surreal.
Likewise, there is Madonna. The deepest impression I had of one
of her music videos, 'Frozen' (I think), was that she was playing
with the idea of the Morrighan, interweaving Celtic myths into her
own cosmology. But then again, this is probably my own interpretation
of the whole music video.
Blackwolf
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