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Comment
Goshy
Registered User
(4/9/07 8:39 am)


CHANEL NO5 advert analysis
Hey! I need your help!

I am writing dissertation on use of fairy tales in advertising world. I am desperately looking for any advice or general suggestions on that matter.
If anyone could pls help me with analysis of chanel no5 advert with little red riding hood.
I am specifically interested in use of semiotics in that commercial
http://www.youtube.com/watch?v=14UHC-dEwZ0

Many Thanks!And hope to here from you.

RoseRed81
Registered User
(4/9/07 8:27 pm)


Re: CHANEL NO5 advert analysis
A good resource to check out would be Little Red Riding Hood Uncloaked: Sex, Morality and the Evolution of a Fairy Tale. The author traces the tale from Perrault and stops for awhile in modern advertisements; I believe she even mentions that ad or a similar one.
The most obvious difference is that she is in no danger of being eaten by the wolf; he is reduced from predator to pet, and she takes on a (somewhat subversive) predatory role, what with the perfume and the outfit. I'd write more if I had the time, but as it is I must go. Good luck!

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agathajun
Registered User
(4/25/07 12:09 pm)


semiotic analysis
have a look at Roland Barthes's 'Myth Today' in his volume Mythologies for a semiotic look at analysis of complex cultural symbols.
Have you seen the current Nina Ricci print ad for perfume, using Snow White motifs?

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